Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2026) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 1
January-February 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Impact of Emerging Digital Banking Services on Customer Satisfaction in Private Sector Banks of Thiruvarur District

Author(s) Ms S SIVARANJANI, Dr. G RAMU
Country India
Abstract In the contemporary banking environment, digital banking has fundamentally transformed the traditional banking structure. Customers increasingly seek alternatives that eliminate the need for physical visits to bank branches for executing financial transactions. Digital banking has redefined conventional banking operations by introducing innovative dimensions to service delivery. The term “digital banking” refers to the execution of banking activities through electronic communication channels and online platforms. It not only enhances customer convenience but also significantly reduces paper usage, particularly in services such as demand drafts, pay slips, and cheque leaves. As a result, customers can access standard banking services anytime and anywhere, 24×7 throughout the year, without visiting a bank branch.Digital banking offers a wide range of products and services, including POS terminals, internet and mobile banking, electronic fund transfers, bill payments, e-wallets, e-cheques, and UPI-based payment mechanisms. A review of existing literature reveals a research gap concerning new digital banking services and their impact on customer satisfaction, with special reference to Thiruvarur District. Hence, the present study plays a crucial role in addressing this gap.The study is based on primary data collected through a structured questionnaire using the purposive sampling method to assess customer satisfaction among private sector bank account holders in Thiruvarur District. Based on various sources, five new digital banking services—namely Digital Chatbots, Digital Wallets, Digital Card Management, Digital Payment Applications, and Digital Insurance—were identified as commonly used services and were considered for measuring customer satisfaction. The collected data were analyzed using correlation and regression techniques with the help of SPSS (Version 20). The findings reveal that new digital banking services have a significant and positive impact on customer satisfaction. Since each of these services is positively associated with customer satisfaction, the study provides empirical evidence that new digital banking services are a vital component in enhancing customer satisfaction. By incorporating the most recent digital banking services, this research offers valuable academic insights and contributes to the development of a contemporary research model in the field of digital banking.
Keywords Digital banking, Digital Wallet, Digital Chatbot, Purposive Sampling, Regression Technique, Customer Satisfaction.
Field Arts
Published In Volume 7, Issue 1, January-February 2026
Published On 2026-01-27
DOI https://doi.org/10.63363/aijfr.2026.v07i01.3087
Short DOI https://doi.org/hbmz2q
View / Download PDF File

Share this



E-ISSN 3048-7641
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

AIJFR DOI prefix is
10.63363/aijfr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 1Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About AIJFR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-79-39-59 editor@aijfr.com