Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2026) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.
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Volume 7 Issue 1
January-February 2026

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A Study on Consumer Perception towards Green Products

Author(s) Ms. Himika Kothari, Prof. Dr. Gaurav Kumar Joshi
Country India
Abstract As environmental concerns grow, customer emphasizing eco-friendly products and sustainable practices has become increasingly relevant for business and consumers. This study is investigated to trace out the preference of customers and customer satisfaction towards green products. Specifically, it aims to assess customer satisfaction levels, identify factors influencing green product purchases, and evaluate the awareness of eco-friendly options and preference of customers. The study used a structured survey questionnaire to collect data from 60 respondents and the sample responses belong to the population in only urban areas of Udaipur.
Keywords Green products, consumer behavior, sustainability.
Field Business Administration
Published In Volume 7, Issue 1, January-February 2026
Published On 2026-02-01
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E-ISSN 3048-7641
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