The Impact of Social Media on Recruitment and Employer Branding

Rushikesh Anil Shinde; Ritika Gajanan Bali; Sharon Andrew Solomon; Vishvesh Vijay Chatorikar; Ganesh Gagan Rana

The Impact of Social Media on Recruitment and Employer Branding

Author(s)	Mr. Rushikesh Anil Shinde, Ms. Ritika Gajanan Bali, Ms. Sharon Andrew Solomon, Mr. Vishvesh Vijay Chatorikar, Mr. Ganesh Gagan Rana
Country	India
Abstract	Traditional hiring procedures have changed as a result of social media sites like Facebook, Instagram, LinkedIn, and Twitter, which present both opportunities and difficulties. This study examines how social media has developed into a crucial tool for recruiting and retaining talent as well as for creating and promoting an organization's employer brand. By offering a large and varied talent pool, social media improves recruiting by enabling businesses to connect with passive applicants and communicate with possible recruits through interactive content and targeted ads. While Facebook and Twitter offer chances for more informal and direct connections with job searchers, platforms like LinkedIn offer sophisticated search options that allow recruiters to identify individuals based on particular talents, experiences, and regions. This increased reach and a focused strategy boost recruitment efforts' efficacy and efficiency. Social media is an important tool for corporate branding, alongside recruitment. Regular updates, information sharing, and staff participation can display a company's culture and principles. achievements. Transparency enhances a positive image and attracts candidates who share the organization's ideals. Effectively managing an employer's online reputation needs proactive engagement with both positive and negative criticism. Despite its advantages, social media in recruitment and branding presents challenges, such as the risk of unconscious bias and information overload. Organizations must adopt strategies to address these issues while leveraging social media’s benefits. Overall, social media has become an indispensable component of modern recruitment and employer branding strategies, shaping how companies attract, engage with, and retain top talent.
Keywords	Impact, Social Media, Recruitment and Employer Branding.
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2026
Published On	2026-02-11

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The Impact of Social Media on Recruitment and Employer Branding

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