A Study On Impact of the Consumers in Online Shopping with Special Reference Towards Chennai City

Author(s)	Prabhakaran.K, Dr. N. Santhanavadivu, Dr. R. Bhuvaneswaran, Dr. B. Jagadeeswaran
Country	India
Abstract	The rapid growth of e-commerce in India has significantly transformed consumer purchasing behaviour, particularly in metropolitan cities such as Chennai. This study examines the impact of various consumer-related factors—such as convenience, price sensitivity, trust, digital literacy, product variety, and promotional influences—on online shopping behaviour among residents of Chennai City. Using primary data collected through a structured questionnaire and supported by secondary sources, the research analyses consumer preferences, motivations, and challenges associated with online purchasing.The findings reveal that convenience and competitive pricing are the strongest drivers influencing online shopping adoption, while concerns regarding product quality, delivery reliability, and data security continue to pose barriers. The study highlights demographic differences in online buying patterns and emphasizes the growing role of mobile-based shopping platforms. The insights contribute to a better understanding of consumer dynamics in Chennai’s digital market place and provide recommendations for e-commerce companies to enhance customer experience and trust.
Keywords	e-commerce,digitalliteracy, onlineshoppingadoption
Published In	Volume 7, Issue 1, January-February 2026
Published On	2026-02-06

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