A Study on the Impact of E-Banking on Consumer Behaviour with reference to selected Public and Private Sector Banks in Madhya Pradesh

Author(s)	Prof. Dr. Satendra S Thakur, Ms. Meenakshi Porte
Country	India
Abstract	The present study examines the impact of e-banking services on consumer behaviour with reference to selected public and private sector banks in Madhya Pradesh. Focusing on key factors such as convenience, accessibility, security, privacy, trust, service quality, and usage frequency, the research analyses how digital banking influences customer satisfaction and engagement. Using a structured questionnaire and descriptive research design, data from 150 banking customers were analysed through correlation and regression techniques. The findings indicate a significant positive relationship between e-banking services and consumer behaviour, highlighting that quality, secure, and accessible digital services enhance customer satisfaction and foster loyalty across both public and private sector banks.
Keywords	Convenience, accessibility, security, privacy, trust, Quality and consumer behaviour
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2026
Published On	2026-02-28

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Advanced International Journal for Research