Online vs Offline Shopping Behaviour: A Comparative Study.

Author(s)	Ms. Monal Gautam, Dr. Radhikha Chaudhary
Country	India
Abstract	The rapid growth of digital technology has transformed consumer purchasing behaviour worldwide. Online shopping has gained significant popularity due to convenience, variety, and competitive pricing, while offline shopping continues to attract consumers through physical experience, immediate product access, and personal interaction. This research paper aims to compare consumer behaviour in online and offline shopping environments by analysing factors such as convenience, price perception, trust, product quality evaluation, and customer satisfaction. The study highlights differences in purchasing motives and identifies key determinants influencing consumer preferences. Findings indicate that online shopping is preferred for convenience and discounts, whereas offline shopping is valued for product inspection and reliability. The study provides valuable insights for retailers, marketers, and policymakers to understand evolving consumer behaviour patterns in the digital era.
Keywords	Keywords: Online Shopping, Offline Shopping, Consumer Behaviour, Digital Commerce, Retail Marketing, Customer Satisfaction
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2026
Published On	2026-02-12

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