A Study on the Social Media Marketing Tool's Efficient Use among Youth

Author(s)	Jothi Rishi Vigneshvar, Dr.N. Santhanavadivu, Dr.B. Jagadeeswaran, Dr.R. Bhuvaneswaran
Country	India
Abstract	The Internet and its associated services are discovering innovative methods to reshape human existence. Social media is recognized as the most frequently utilized internet service among young people. Adolescents and youth globally engage with social media platforms to maintain connections with their friends and family members. In contrast to other forms of communication, social media possesses a global reach and attracts a vast audience. Marketing on social media is regarded as more cost-effective than traditional marketing strategies. Recent studies indicate a rising trend in the average time that young individuals are dedicating to social media platforms. Social media transcends geographical boundaries and operates independently of time constraints. More than 2.2 billion individuals worldwide are utilizing the internet and its associated services. India is making significant advancements in communication technologies. Recent studies indicate that the introduction of 4G LTE has transformed the manner in which individuals in India engage in social networking. The typical duration that Indians, particularly the youth, engage with the internet and social media closely resembles that of developed nations.
Keywords	Youths, Social Media, Strategies, Social Networking
Published In	Volume 7, Issue 1, January-February 2026
Published On	2026-02-17

About AIJFR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-79-39-59	editor@aijfr.com

Advanced International Journal for Research