Advanced International Journal for Research

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Challenges of Rural Youths in Contemporary Karnataka-A Sociological Perspectives

Author(s) Dr. Chidananda Swamy C
Country India
Abstract India is a rural based country 67 percent of the people residing in rural areas. Traditionally, rural Karnataka was largely agrarian, with agriculture and allied activities forming the backbone of rural livelihoods. Rural youth constitute one of the most dynamic and significant sections of the rural society, playing a vital role in social continuity and economic development. In contemporary Karnataka, rural youths are experiencing rapid changes due to globalization, modernization, technological advancement, and shifting economic structures. These changes have transformed traditional rural life, altering patterns of education, employment, culture, and social relationships. While new opportunities have emerged, rural youths continue to face several structural and social challenges that limit their full participation in development processes. As a result, many rural youths face unemployment or underemployment, forcing them to migrate to urban centres in search of education and jobs. This migration has significant social consequences, including the weakening of family bonds, community networks, and village social institutions. Rural youths are influenced by global media, consumer culture, and urban lifestyles. This exposure often leads to a conflict between traditional values and modern aspirations, Globalization and rapid socio-economic changes have significantly influenced the lives of rural areas. Rural youths are facing multiple challenges arising from structural inequalities such as changing social values ,unemployment and underemployment, decline of traditional agricultural livelihoods, educational and digital disparities, rural-to-urban migration, cultural transformation, gender inequality, stress. exposure to global media and urban lifestyles leading to identity conflicts and weakening of traditional social institutions, lack of quality of education, skill and employment opportunities, participation in modern economic processes. Instability due to a lack of human and financial capital, the digital skill gap, and the erosion of traditional social safety nets etc. After globalization rural-urban migration is uncommon. Exposure to the opulent lifestyles of urban influencers creates a sense of relative deprivation. Due to globalization young men engaged in farming are finding difficult to find partners. Brides and their families often prefer grooms with even low-paying private. Language Barrier from Kannada-medium schooling to English-centric corporate environments remains a primary hurdle for social mobility. Caste, kinship, and the joint family system-are being challenged by global values of individualism and consumerism. The rural youth today is a Global Consumer but a Local Citizen. Globalization promotes individualism, which is slowly dismantling the Joint family system this leading to rural distress. There is values gap between the globalized youth and their traditional parents. This sociological study employs a sociological lens to analyze issues of marginalization, social inequality, and anomie among rural youths. The rural hinterland experiences a corresponding structural transformation and social dislocation.
Keywords Rural youth, Global consumer, De-peasantization, Digital divide, Globalization, Digital capital, Vulnerable employment, Social mobility. Contemporary society, Unemployment, Migration, Cultural change, Sociological perspective.
Field Sociology
Published In Volume 7, Issue 1, January-February 2026
Published On 2026-02-21
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