Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2026) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 1
January-February 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

A Study on Consumer Awareness in Promoting Ethical Sourcing and Sustainable Consumption

Author(s) Dr.R. Bhuvaneswaran, P.Kalpana, Dr.N. Santhanavadivu
Country India
Abstract The growing concerns over environmental degradation, labour exploitation, and unsustainable consumption patterns have made ethical sourcing and sustainable consumption critical issues in contemporary society. This study investigates the level of consumer awareness regarding ethical sourcing and sustainable consumption and examines its influence on purchasing behaviour. Using a descriptive research design, data were collected from 130 respondents through structured questionnaires, employing proportionate random sampling to ensure representation across demographic groups. The findings reveal that while a majority of consumers demonstrate moderate to high awareness and hold positive attitudes toward ethical and sustainable products, a significant gap exists between awareness and actual purchasing behaviour. Price sensitivity, limited product availability, and skepticism toward ethical labelling were identified as major barriers. The study highlights the role of transparent information, credible certification, and awareness initiatives in bridging this gap. The findings provide insights for businesses, policymakers, and consumer educators to promote responsible consumption and support ethical sourcing
Keywords Consumer Awareness,Ethical Sourcing, Sustainable Consumption, Purchasing Behaviour, Eco-friendly Products, Ethical Labels
Published In Volume 7, Issue 1, January-February 2026
Published On 2026-02-17
View / Download PDF File

Share this



E-ISSN 3048-7641
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

AIJFR DOI prefix is
10.63363/aijfr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 1Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About AIJFR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-79-39-59 editor@aijfr.com