A Comprehensive Study on AI Assurance of Data Privacy with Common Operational Governance: Build A Consumer Trust in Digital Marketing

Author(s)	Dr.B. Jagadeeswaran, V.Jenifer, Dr.V.Devi
Country	India
Abstract	The rapid proliferation of Artificial Intelligence (AI) across various sectors necessitates robust frameworks for AI assurance, data privacy, and common governance to maintain consumer trust. This paper explores the critical need for AI assurance frameworks to safeguard data privacy within the dynamic landscape of digital marketing, addressing the ethical challenges and managerial implications arising from AI's pervasive influence on consumer data.Ethical AI in digital marketing demands more than compliance with legal standards it requires a proactive commitment to transparency, fairness, user autonomy, and accountability. This paper explores the intersection of AI ethics, data privacy, and responsible digital marketing governance, emphasizing the need for to build consumer trust in digital marketplace. This study measures Ethical AI, requires moving beyond mere compliance to proactively address algorithmic fairness and transparency. Data Privacy protocols must be foundational, predicated on the principles of data minimization, purpose limitation, and privacy-by-design empowerment. at last, effective Responsible Digital Marketing Governance provides the structured framework and ethical standards.
Keywords	Data privacy, Ethical AI, Governance, Responsible AI.
Published In	Volume 7, Issue 1, January-February 2026
Published On	2026-02-19

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