Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Volume 7 Issue 1
January-February 2026

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An Examination of Millennials' Feelings Towards Social Media Advertising

Author(s) A. Ahsan, J. Krishna, Shafwan.M
Country India
Abstract The increasing influence of the Internet has changed the world into a compact virtual space, thus eliminating the geographical obstacles of the globe. The dominance of the Internet has opened doors for social media advertising, marking a transformative shift in the marketing sector. Millennials have shifted from being passive receivers of information to becoming active sources by expressing their views across various social media platforms through tweets, posts, blogs, reviews, videos, and others. The millennials are moving away from conventional advertising methods and are immersing themselves in social media platforms to stay informed about the latest news. The study aimed to investigate the extent of social media advertising and how various social media platforms were utilized by businesses to shape millennials' preferences. The study utilized a descriptive and inferential research design, employing a close-ended questionnaire to gather primary data from users of social media. The study highlighted the participants' inclinations toward social media as they frequently engaged with blogs, utilized social media for product comparisons, consulted expert opinions prior to purchases, and were significantly influenced by the quantity of likes and dislikes in their decisions. The connections between various demographic elements and social media advertising were examined, which can assist marketers in shaping their advertising strategies for diverse target audiences.
Keywords socialmedia, platforms, focus, credibility, reputation, and informative.
Published In Volume 7, Issue 1, January-February 2026
Published On 2026-02-22
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E-ISSN 3048-7641
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