Determinants and Impact of Consumer Preferences Toward Organic Food Products – a Study

Author(s)	Dr. D. Mohanadas
Country	India
Abstract	The growing awareness of health and environmental sustainability has significantly shaped consumer behavior, particularly in relation to organic food products. This study investigates consumer preferences toward organic food products in Chennai city. It examines the key factors influencing the shift toward organic consumption, including health consciousness, environmental awareness, and social influence. The research also compares consumer perceptions of organic and conventional food products, with specific emphasis on quality, price sensitivity, and accessibility. The findings indicate that a strong preference for organic food is primarily driven by concerns about health risks associated with chemical fertilizers and pesticides, as well as a commitment to environmentally sustainable practices. Despite these positive attitudes, high prices and limited availability remain major barriers to widespread adoption. The study highlights substantial growth potential for the organic food market in Chennai, provided these challenges are addressed through effective marketing strategies and improved supply chain management.
Keywords	Organic food, consumer preference, health, environmental awareness, price sensitivity, sustainable consumption, organic market growth
Published In	Volume 7, Issue 1, January-February 2026
Published On	2026-02-23

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Advanced International Journal for Research