Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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A Study on the Customer’s Awareness Perception and Satisfaction Towards Logistics Industry in Chennai City

Author(s) Dr. K. Lalithakameswari
Country India
Abstract This research is focused on identifying the factors that influence customer satisfaction with logistics services in Chennai. Particularly, the study is centered around three variables awareness, timeliness, and product quality, and to what extent these variables largely affect customer satisfaction. The research used a quantitative research approach. The collected data was obtained with the help of a structured questionnaire administered to consumers who have availed logistics delivery services. To find out the degree and significance of the relationships between the variables, the researchers performed various statistical analyses, like factor analysis, reliability testing, correlation, multiple regression, and ANOVA, using SPSS. The results show that customer awareness and timeliness of the service have a positive and significant impact on customer satisfaction, whereas product quality has no meaningful effect. These findings signal that service reliability and customer knowledge are becoming the key factors driving satisfaction in the logistics sector in Chennai. This research offers numerous takeaways for logistics companies and retailers to ramp up their communication, delivery efficiency, and customer experience. Besides, it is a steppingstone to the existing body of knowledge and an invitation to explore more on service performance and consumer behavior.
Keywords Logistics, Customer satisfaction, Awareness, Service Quality, Product Condition
Published In Volume 7, Issue 1, January-February 2026
Published On 2026-02-23
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E-ISSN 3048-7641
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