The Influence of Social Media Cosmetic Trailers on Women's Buying Behavior

Author(s)	Ms.T.Kiruthika, Ms.S.Vidhya, Ms.P.Beula
Country	India
Abstract	Beauty products hold great significance for women. Currently, women are quite mindful when buying their products. Women utilize an extensive range of beauty products, including soap, shampoo, fragrance, skincare, and makeup. Currently, many cosmetic product companies in Chennai promote their items as essential, which ultimately attracts a large number of women. Numerous businesses utilize various social platforms for Trailers purposes. The Facebook app, Instagram, YouTube, Pinterest, WhatsApp etc. was chosen as a platform for Trailers. This study examines the impact of social media Trailers related to cosmetics on women's buying behaviour. This study focuses on this particular aim. The study shows that women are influenced by Trailers on social media. The research was based on the hierarchy of effects model. The population of interest consisted of females. A straightforward random sampling method was employed. The research study employed the survey method. The data were analysed in a descriptive manner. The research showed that social media Trailers influenced the attitudes and beliefs of women.
Keywords	Platforms, Trailers, Influencer, Purchase, Frequencies
Published In	Volume 7, Issue 1, January-February 2026
Published On	2026-02-23

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Advanced International Journal for Research