A Study on Consumer Buying Behaviour towards Electronic Gadgets with Reference to North Chennai

Author(s)	Mr.T.S.Rubakannan, Dr.S. Murugesan
Country	India
Abstract	Consumer buying behavior refers to the decision making process and actions of individuals when selecting, purchasing, using, or disposing of products and services. It is shaped by a combination of psychological, social, cultural, economic, and personal factors. In the era of technological advancement, buying behavior toward electronic gadgets has emerged as a major field of interest for marketers, sociologists, and business strategists alike. Electronic gadgets include devices such as smartphones, laptops, tablets, smartwatches, audio equipment, cameras, and home automation products. Their rapid evolution—driven by constant innovations, new features, competitive pricing, and seamless connectivity—has made them ubiquitous in both urban and semi urban India. North Chennai represents a unique urban environment. It includes residential, commercial, and industrial sectors with consumers ranging from students and entry level professionals to established business owners and homemakers. With rising income levels and increased access to digital platforms, North Chennai’s consumers exhibit dynamic purchasing patterns that warrant detailed investigation.
Keywords	residential, commercial, and industrial sectors
Published In	Volume 7, Issue 1, January-February 2026
Published On	2026-02-23

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