A Study on Customer Awarness Towards Artificial Intelligence (AI) Technology in Banking Services

Author(s)	R. Shanmuga Priya, Dr.N. Santhanavadivu, Dr.B.Jagadeeswaran
Country	India
Abstract	Artificial intelligence has gained wide ranging importance in all the fields including business, banking, finance, health care etc. Customer towards AI in banking services is increasing with many banks adopting AI-powered technologies to enhance customer experience. The objective of the study is to study the awareness of the AI used in banks. To assess the challenges faced by customers due to use of AI in banking. For this study the primary data is collected and analyzed through structured questionnaire and secondary data is collected through websites and related articles. The findings of the study in this fields of awareness, usage and satisfaction the customers using ATM services is found to be more. The study also finds out the most customer perceive that threat of security is the main factors where the customer hesitates to use artificial intelligence technology.
Keywords	Artificial intelligence, customer awareness, challenges, benefits, services.
Published In	Volume 7, Issue 1, January-February 2026
Published On	2026-02-23

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