A Study on the Impact of Airline Alliances through Connecting Flights on Passenger Ticket Choice

Author(s)	Mr. Mohamed Akthar M K, Mr. Arul Samuel P
Country	India
Abstract	This study examined how airline alliances influenced ticket-purchasing choices among passengers in Chennai. Airline alliances offered passengers better connectivity, shared loyalty programs, and competitive ticket prices. The research focused on factors such as network expansion, code-sharing convenience, frequent-flyer benefits, ticket pricing, and brand image. The study adopted a descriptive and quantitative research approach. Primary data were collected through structured questionnaires administered to passengers in Chennai, while secondary data were obtained from airline reports and academic sources. Convenience sampling was used, with a target sample size of 159 respondents. Statistical tools such as percentage analysis, correlation, regression, chi-square test, and ANOVA were applied using MS Excel to analyze the data. The findings helped to understand how passengers in Chennai perceived airline alliances and how these alliances influenced their ticket-buying behaviour.
Keywords	Airline Alliances, Passengers, Ticket Choice, Frequent Flyer Programs.
Published In	Volume 7, Issue 1, January-February 2026
Published On	2026-02-23

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Advanced International Journal for Research