Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2026) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 4
July-August 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar Wiki for Call for Papers WorldCat Zenodo

Market Dynamics and Value Chain Efficiency of Coffee Production in La Carlota City, Philippines: Evidence for Business Enhancement

Author(s) Mr. Joemil Jr. Nacion Mesola, Dr. Joyce Cawit Decendario
Country Philippines
Abstract Coffee production in the Philippines is characterized by a predominantly smallholder structure, changing consumer demand, uneven access to market information, and persistent constraints in infrastructure and finance. This study examined market dynamics and value chain efficiency in La Carlota City, Negros Occidental, and used the findings to formulate evidence-informed priorities for business enhancement. A descriptive-correlational design was applied to 115 purposively selected stakeholders comprising producers, consumers, and traders/market actors during the first and second quarters of 2026. Data were collected through a researcher-made questionnaire covering stakeholder profile, market dynamics, and value chain efficiency. Five experts assessed content validity using Lawshe's content-validity procedure; a pilot test with 30 respondents yielded Cronbach's alpha coefficients of .936 for both major constructs. Descriptive statistics, Kruskal–Wallis H tests, Mann–Whitney pairwise comparisons, chi-square tests, Gamma correlations, and Spearman's rho were used at α = .05. Market dynamics was rated high overall (M = 3.70, SD = 0.52), driven by high demand and consumer preferences (M = 4.14) and market information and producer role (M = 3.61), while price stability and fairness remained moderate (M = 3.35). Value chain efficiency was moderate overall (M = 3.19, SD = 0.60), with farm inputs at M = 3.40, roads and financing at M = 2.81, and technology and training at M = 3.38. Stakeholder role, age, experience, and coffee variety were associated with significant differences in value-chain efficiency, whereas sex and farm size were not. Market dynamics varied significantly by sex but not by role, age, experience, farm size, or coffee variety. Most importantly, value chain efficiency was positively associated with market dynamics (Spearman's ρ = .605, p < .001), indicating that improvements in production support, infrastructure, financing, technology, and training are closely linked with stronger market performance. The study concludes that local coffee competitiveness depends less on isolated production characteristics than on coordinated improvements in the value chain, transparent market institutions, and stakeholder-responsive business support
Keywords Coffee Industry, Market Dynamics, Value Chain Efficiency, Smallholders, Business Enhancement
Field Business Administration
Published In Volume 7, Issue 4, July-August 2026
Published On 2026-08-21
View / Download PDF File

Share this



E-ISSN 3048-7641
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

AIJFR DOI prefix is
10.63363/aijfr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 4Cover Page Vol 7 Isu 3Cover Page Vol 7 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About AIJFR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-79-39-59 editor@aijfr.com